Web Funnels

A. Organic Content Marketing Funnel – Warm / Hot audience from Social media traffic.
What we need for this funnel
i. An epic, actionable blog post
ii. An enticing lead magnet that solves a problem + relates to the blog post content
iii. A landing page or pop-up with an opt-in form
iv. A thank you page
v. An autoresponder or email sequence that delivers the lead magnet
vi. Knowledge of how to promote your content via social media or SEO

B. Lead Generation Funnel
i. Enticing Lead Magnet that solves your client problem
ii. Landing page with opt-in form
iii. Thank you Page
iv. An autoresponder or e-mail sequence to deliver emails
v. Facebook Ad / Google Ad content or redirect organic traffic
vi. Specific Audience to target

The goal of this funnel is:
1. Generate Leads
2. Make Sales
3. Recoup the cost of your ad spend

C. Free Sample Funnel

D. Free product – pay for shipping only

E. Self-Liquidating Offer (SLO) – small ticket usually covers ads cost.

What we need for this funnel
i. An enticing lead magnet that solves a problem
ii. A low-priced tripwire offer (less than $50)
iii. A landing page with an opt-in form
iv. A tripwire sales page that also functions as a thank you page for the lead magnet
v. An autoresponder or email sequence that delivers the lead magnet
vi. An autoresponder, email sequence, membership site or some other method of delivering the tripwire content
vii. (Optional) Upsells to include as part of the funnel
viii. Facebook ad graphics + copy
ix. A specific audience to target (who has the problem your lead magnet + tripwire solves)

F. The Free Consultation / Discovery Call Funnel

What you will need
i. A discovery call appointment scheduler, such as Calendly
ii. (Optional) Sales page for your services
iii. High-traffic blog posts and/or Facebook ad graphics + copy

G. High Ticket Funnel

H. Webinar Automated / Live Funnel

What you will need
i. Webinar content and slides
ii. A recording of your webinar
iii. Automated webinar software, like EverWebinar
iv. A call-to-action at the end of your webinar (a link to either your sales page or your discovery call scheduler)
i. The Service Upsell Funnel
j. The Cross-Sell Funnel

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